NEW TO ISHK
THE POLITICAL BRAIN
The Role of Emotion in Deciding the Fate of the Nation
Drew Westen
PublicAffairs Books, 2007

LEARNING OBJECTIVES: Students will learn to identify three things that determine how people vote, in this order: their feelings toward the parties and their principles, their feelings toward the candidates; and, if they haven't decided by then, their feelings toward the candidates' policy positions.

Emotion wins invariably when reason and emotion collide in politics. The emotions marketplace is filled with values, images, analogies, moral sentiments, and moving oratory, in which logic plays only a supporting role. Westen shows, through a whistle-stop journey through the evolution of the passionate brain and a bravura tour through fifty years of American presidential and national elections, why campaigns succeed and fail.

Drew Westen, Ph.D., is Professor of Psychology and Psychiatry at Emory University.

16 CE Credits; 480 pages

Check both items to order book and test, or check only the item you want.

Order book or tape: $26.95. Order code POBR1
Order test: $215.00. Order code POBRT

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