INFLUENCE
Science and Practice, 4th Edition
Robert B. Cialdini
Allyn and Bacon, 2001
LEARNING OBJECTIVES - This course was designed to allow the reader to:
• Understand the six main principles of influence
• Become familiar with the research supporting them
• Understand their application, limits, and consequences
• Observe their action in everyday life
• Learn the most important recent developments in the fields of persuasion and compliance
Robert B. Cialdini, Ph.D., is Professor of Psychology at Arizona State University in Tempe.
12 CE credits; 262 pages (240 text)
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