HOW WE DECIDE
Jonah Lehrer
Houghton Mifflin Co., 2009
LEARNING OBJECTIVES - This course was designed to allow the reader to:
• Apply the theories of behavioral economics
• Connect these theories to what we know about the parts of the brain that process decisions and the neurotransmitters involved
• Examine the connection between the limbic system and temptation
• Examine the relation of loss-aversion, emotions, and the framing effect
• Know how the prefrontal cortex is used in problem-solving
• Explore unconscious decision-making and emotions
• Examine the relation of the amygdala, framing effect and loss-aversion
• Explore relationships of emotions and executive control in decision-making
• Know about the brain’s inability to dismiss information
Jonah Lehrer is a a Contributing Editor at Wired, Scientific American Mind and National Public Radio’s "Radio Lab." He has written for The New Yorker, Nature, Seed, The Washington Post and The Boston Globe.
8 CE credits; 256 pages
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