NEW TO ISHK
GUT FEELINGS
The Intelligence of the Unconscious
Gerd Gigerenzer
Viking Press, 2007
LEARNING OBJECTIVES: Readers will study research that demonstrates that our gut feelings are actually the result of unconscious mental processes; to understand the processes which apply rules of thumb that we’ve derived from our environment and prior experiences.
Malcolm Gladwell’s book Blink, based on Gerd Gigerenzer’s research, shows how snap decisions often yield better results than careful analysis. The value of these unconscious rules lies in their difference from rational analysis; they take into account only the most useful bits of information rather than attempting to evaluate all possible factors.
Gerd Gigerenzer, Ph.D., is Director of the Max Planck Institute for Human Development in Berlin and the author or coauthor of eleven other books.
10 CE credits; 288 pages
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