BUILT TO LAST
Successful Habits of Visionary Companies
James C. Collins and Jerry I. Porras
Harper Collins, 1994
LEARNING OBJECTIVES - This course was designed to allow the reader to:
• Understand the characteristics of what the authors call 'visionary companies'
• Understand how these companies stand the test of time by virtue of the ability to renew themselves continually from within
• Learn how to be helpful at companies in transition by using these concepts to bring about productive change
Jim Collins, Ph.D., is coauthor of Good to Great, a bestselling book and reference work. A student of great companies, he teaches leaders throughout the corporate and social sectors. A former faculty member at the Stanford University Graduate School of Business, where he received the Distinguished Teaching Award, he now works from his management research laboratory in Boulder, Colorado.
Jerry I. Porras is the Lane Professor of Organizational Behavior and Change at Stanford University Graduate School of Business. He is author of Stream Analysis and the co-creator of stream analysis computer software used for organizational change diagnosis.
9 CE credits; 342 pages (248 text)
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