BESTSELLING COURSE!
BLINK
The Power of Thinking Without Thinking
Malcolm Gladwell
Back Bay Books, 2007
LEARNING OBJECTIVES - This course was designed to allow the reader to:
• Learn how people can make better instant judgments
• Learn how people train their minds and their senses
• Learn how to focus on the most relevant facts and that less input is better than more
• Learn from examples with scenes from a marriage, heart attack triage, speed dating, golf course, selling cars, and military maneuvers
• Focus on the meaning of “thin slices” of behavior
• Learn why people rely on their “adaptive unconscious”- a 24/7 mental valet
• Learn how to read a stranger or react to a new idea based on our adaptive unconscious
•Change the way one can understand how every decision was made
Malcolm Gladwell has been a staff writer with The New Yorker magazine since 1996. His 1999 profile of Ron Popeil won a National Magazine Award, and in 2005 he was named one of Time Magazine's 100 Most Influential People. He is the author of The Tipping Point: How Little Things Make a Big Difference (2000).
8 CE credits; 254 pages
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