BEYOND GREED AND FEAR
Understanding Behavioral Finance and the Psychology of Investing
Hersh Shefrin
Harvard Business School Press, 2000
LEARNING OBJECTIVES - This course was designed to allow the reader to:
• Explore the body of current knowledge on behavioral finance
• Apply that knowledge to understanding market changes
• Recognize the imperfections in heuristics
• Recognize that the form or frame of a decision problem influences decisions beyond the lens of risk and return
• Assess how these biases and framing effects cause market prices to deviate from fundamental values
• Demonstrate how these effects cause markets to be inefficient
Hersh Shefrin holds the Mario L. Belotti Chair in Finance at the Leavey School of Business, Santa Clara University, Santa Clara, California.
10 CE credits; 310 pages
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